| The Strategic Business Management program - program overview |
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| program overview | schedule | why is our approach different? | who should attend? | | benefits | learning outcomes | who will organize the course? | enrollment form | During the course, we will systematically expose you to the rigors of industry and competitive analysis, to the ingredients of attractive strategic plan, to the importance of building a sustainable competitive advantage, and to the special demands of operating in an increasingly competitive environment. The program emphasizes free-market dynamics and the importance of profitability, efficiency and return to shareholders. You will join managers with a wide range of experience to address the challenges of leading multifunctional business teams. This interaction will allow you to expand your knowledge of functional areas outside your own and to develop your capacity for making strategic and tactical decisions to help achieve organizational goals. The Strategic Business Management course presents concepts and methods for identifying a company's core competencies, determining how industry trends will affect profitability, and developing a corresponding competitive strategy. By understanding the concepts presented in this course, managers can become better equipped to turn business potential into a competitive market advantage. Representative subjects are comprised of: ==> General Management ==> Marketing ==> Finance and Accounting ==> Strategic Planning ==> Human Resources ==> Production and Operations Management |