| foreign investors |
| The biggest challenges for the foreign investors in the Balkans are going to revolve around coming to understand and adapt to the partner's culture - decision-making process, leadership and influence, symbols and language, organizational structure and reward systems, routines and rituals, and styles of interpersonal interaction.
There is a tendency in some foreign corporations to ignore the cultural and economic differences between the countries in the Balkan region and lump them all into one basket. We believe that these differences are often vast.
In addition, foreign investors may be willing to spend heavily on identifying market potential, but they seldom carry out comprehensive studies of potential partners' strengths and weaknesses, their business objectives, and most important, their management philosophies and relevant expertise. |